Catapult (ASX:CAT) is the leader in GPS tracking of athletes, a fast-growing sector with a bright future. Shane Fitzgerald from Monash Investors has owned shares in Catapult since before it listed and says the growth story is not being fully recognized. “The most compelling thing about Catapult is it’s underlying technology, it is the leader in GPS tracking of athletes… Once enough teams in a particular league are using the Catapult system, it becomes a ‘me-too’ product – all the other teams suddenly flood in and want the product themselves as they can’t be at a competitive disadvantage to other teams in the league.” Fiztgerald says only 5% of a lucrative market has been captured and Catapult holds a clear competitive advantage to take a big share. So what’s the market missing? In this video Fitzgerald explains why he thinks the market is underestimating the value of this emerging company.

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